Understanding the motivations that drive the two dominant demographic groups and how they interact with technology greatly impacts the success of any business. Optimizing the message and its format for the target audience is the best way to capture attention. Baby Boomers tend to stick with what they know and may be hesitant to jump on the latest technology trends. Millennials are more web-savvy and are more receptive to trying new technologies. To succeed in today’s digital economy, businesses must cross this divide and adopt practices that maximize the impact of their message and implement technologies that cater to the very different lifestyles of each demographic.